Guidelines for Advertising of Health Products
The Natural Health Products Regulations monitor marketing and advertising of Natural Health Products. They regulate product labels and all media outlets including print, radio, television, and the internet. All advertisements must adhere to Section 9(1) of the Food and Drugs Act.
Given that promoting Natural Health Products in a responsible manner with consumer health and safety in mind is mandatory. Only health products that Health Canada approves for sale in Canada may be advertised. Promotions should clearly explain the use of the product in a way to meet Advertisement and Media Compliance.