Health Claims and Their Importance
Health claims are necessary for any health product. The claims provide consumers with crucial information and enable them to evaluate and buy your product to meet their health requirements. So, health claims should not mislead consumers. Instead, these claims must be accurate and truthful. All health claims that appear on your NHP labeling and advertising must be substantiated based on scientific evidence to ensure they are truthful and properly represent the function they serve for your product. In Canada, health claims are important for product licensing.
In the US, while there is no licensing process for dietary supplements, health claims make consumers believe that you have exercised your due diligence for substantiating your claims. FDA can request this substantiation information from you at any time. It is therefore important to have strong science supporting evidence to ensure that any health claims for foods or supplements are substantiated in a systematic and comprehensive way. This will lead to successful marketing of your products along with averting any regulatory risk. The scientific requirements and regulations to substantiate health claims can differ depending on the type of claim, the jurisdiction of interest and the product in question.