Health Claims and Their Importance
Health claims are necessary for any health product. The claims provide consumers with crucial information and enable them to evaluate and buy your product to meet their health requirements. So, health claims should not mislead consumers. Instead, these claims must be accurate and truthful. All health claims that appear on food labelling and advertising must be substantiated based on scientific evidence to ensure they are truthful and properly represent the function they serve for your product. In Canada, Health Claims are important for product licensing.
In US, while there is no licensing process, health claims make consumers believe that you have exercised your due diligence for substantiating your claims. FDA can ask for it from you at any time. It is therefore important to have a strong science supporting health claims to ensure that health claims for foods are substantiated in a systematic and comprehensive way. This will lead to marketing your products along with averting useless—and potentially costly—regulatory risk. However, the scientific requirements and regulations to substantiate health claims can differ depending on the type of claim, the jurisdiction of interest and the product of interest.