Advertisement and Media Compliance

The regulatory authority, Health Canada, monitors health product advertisements. 

• The agency drafts policies to efficiently regulate marketed health products
• It oversees regulated advertising activities
• It sets guidelines for the interpretation of the Natural Health Products Regulations
• The agency intervenes when an advertisement is reported to possess a significant safety concern
• It ensures the information in a health product advertisement is not false
• It penalizes and stops advertising upon finding a product is illegally advertised

Natural Health Products must comply with the labelling standards set forth in Section 5 of the Natural Health Products Regulations. This includes information such as:

• Natural Product Number (NPN) appearing on the principal display panel
• Medicinal ingredients listed in linear or tabular format
• Recommended uses or purposes
• Directions of use, risk statements, etc.

No person or company is allowed to package, label, treat, sell, process or advertise any product in a manner that is misleading, false, or deceptive or is anticipated to carry a wrong impact on its value, character, quantity, merit, composition or safety.

The Natural Health Products Regulations monitor marketing and advertising of Natural Health Products. They regulate product labels and all media outlets including print, radio, television, and the internet. All advertisements must adhere to Section 9(1) of the Food and Drugs Act. 

Given that promoting Natural Health Products in a responsible manner with consumer health and safety in mind is mandatory. Only health products that Health Canada approves for sale in Canada may be advertised. Promotions should clearly explain the use of the product in a way to meet Advertisement and Media Compliance.

Quality Smart Solutions is a one-stop platform for advertisement and media compliance. We check your product’s label, review print advertisements, examine television commercials, and recommend suggestions to make sure they meet Health Canada’s Natural Health Products Regulations and any policies for advertising. Moreover, we ensure the information in advertising is not misleading or false, the advertisement meets safety concerns, and no product is illegally advertised or promoted.